Effects of Advertising and Promotion on Purchasing Behavior of Essay

Effects of Advertising and Promotion on Purchasing Behavior of Chocolate Consumers in India - Essay Example During the contemporary period, companies operate in a highly competitive environment where they strive to gain competitive advantage over others in order to generate more profits. It is imperative for every organisation to carry out market research in order to gain knowledge about the customer needs with the aim of attracting new customers. However, the purchasing behavior of consumers is influenced by various factors and it is the company’s duty to portray its products in the best way that would appeal to many customers. Whilst there are various tools that are used to market different products to the consumers, advertising and promotion are often regarded as the most effective to organizations operating in a market that is characterized by high competition. It should also be noted that different people live in different regions of the world and they have diverse views about particular products and the company offering similar products to those offered by other organizations ought to be able to sustain competition through offering unique product information that would make it a preferred choice compared to others. It is against this background that the following study seeks to investigate how advertising and promotion strategies could change the purchasing behavior of the chocolate consumers in India. The study will particularly focus on two leading chocolate manufacturing companies namely Cadbury India and Nestle India whose several chocolate products are used by millions of consumers in India.

The Pyramids in Giza Essay Example | Topics and Well Written Essays - 1250 words

The Pyramids in Giza - Essay Example The flight to Cairo was extremely long, with delays and the usual combination of drama and comedy involved in international flights; the destination would be worth it, I told myself. The Captain had just notified us that we were leaving Saudi Arabia flying towards Egypt when I noticed from my wing side seat that the ground below us looked like a plethora of interesting shapes, mostly â€Å"stones† in the middle of a dessert. I later came to realize that these â€Å"stones† were actually buildings. Along the Nile delta, there is greenery, but I soon discovered that dust and sand was the order of the day. Believe it or not, twenty-eight hours after takeoff, we finally taxied down the runway at Cairo airport. It was a step back in time! It wasn’t a particularly hot evening; thankfully wisdom had decreed that we make the journey during the winter months when the sun was not so likely to bake us from the outside in. After traveling for more than one day, exhaustion ha d set in and the only thing I was truly interested in was a hot shower, something to eat, and a still place to lie down.  At the hotel, which, by the way, faced the Nile River, we secured our room and proceeded to unwind.